Consider reviewing Rick's links for Mental Health:

Be clear - I disagree with the position of trying to force Psycho Donuts to do anything.  I believe it is an opportunity to work with Psycho Donuts to put educational information into the store for customers to utilize and review.  Frankly, most people don't understand what the issue is with the Store's name, let alone why people are so offended.  To make matters worse, the people who seem to be offended may not be willing to articulate why they are upset.  I'll be writing my position on the whole issue, making requests of all parties and encouraging all to work towards an educational outcome.

Is this advocacy? Really? Can we focus on partnering with people to educate our communities instead of strong arm tactics?

An article on the psychology of gossip. I invite you to consider gossip is the source of stigmas.

What about Martin Luther King Jr? Would he *demand* anything?.